Turn it up! Inspired by the popular lash lift salon service, the new Lift Effect Collection creates perfectly curled, defined lashes to enhance your own. Beautiful, upswept contours echo natural curves for realistic results. Lift Effect elevates your lashes with defined curls, instant length and a touch of volume. Turned-up lashes look fuller and longer and make eyes look bigger and brighter. The extra curl gives your entire look a lift!

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